Loyalty Programs at Online Casinos in Canada
Audrey | July 28, 2023 | Updated on: July 31st, 2023
Recently updated on July 28th, 2023
Loyalty Programs are a common feature at casinos across the country. There are many types of programs, and each one is designed to give players the best value for money. Most loyalty programs are tiered, so the higher you climb up the ranks, the more rewards you’ll receive from the casino.
We’ll uncover the different types of loyalty rewards systems found at online casinos today. You’ll get information on how to join one, see our list of casinos with the best loyalty programs.
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What Is A Loyalty Program?
You might have heard the term loyalty program before, either while doing personal shopping or elsewhere. In this instance, it refers to a reward system created by casinos for its frequent players.
Casinos use loyalty rewards as a marketing tool to keep returning players happy, and to secure their loyalty to the casino. Players see it as an opportunity to get more out of the casino, while climbing the ranks to becoming a VIP member.
How to Join A Loyalty Program
At most casinos, the prerequisite to being added into a loyalty program is having a registered account, and you must have made a real money deposit to the casino. This grants you entry into the casinos first level loyalty program. From that point onwards, the casino will track how much you bet, or spend at the casino per session on average, and how frequently you play. You will accrue points every time you place bets. So, the more active you are, the more points you will collect, the higher you will climb up the system.
VIP Rewards Programs
In addition to regular rewards programs, you also get VIP programs that offer rewards on a greater and bigger scale. To be eligible for entry into the VIP program, you must have reached the very top level in the standard loyalty program to unlock your VIP status.
Tiered Reward Systems at CA Casinos
MGM Casino Hotels are a big attraction for players all over the world. MGM Grand Calgary is said to expand business into Canada soon. With that being said, here’s what you can expect from MGM’s tiered loyalty program called M Life.
Its program comprises of 5 levels, namely sapphire, pearl, gold, platinum and noir. Have a look at the programs and their benefits below.
| Loyalty Level | Requirements | Rewards |
|---|---|---|
| Sapphire | Entry Level | Discounts on hotel rates
Discount on shopping bills |
| Pearl | Earn 25000 points | Extended bonus expiration dates
Percentage bonuses on games Shopping discounts No parking fess |
| Gold | Earn 75 000 points | Percentage bonuses on games
Access to priority check-ins/ room upgrades Reservations at eateries, night clubs Free valet parking Special benefits on Royal Caribbean and Celebrity Cruises |
| Platinum | Earn 200 000 points | 1 Free cruise per annum in Bahamas or Caribbean in ocean view stateroom
$200 credit on-board all cruises Priority access to pools Spa/cabana reservations Free valet/taxi services Percentage bonuses on games Shopping discounts |
| Noir | Invitation Only | Complimentary cruise in balcony stateroom on Royal Caribbean or Celebrity Cruises to Europe, Alaska or Bermuda.
$300 credit on-board all cruises Percentage bonuses in high stake games VIP check-in and access to private lounges Guaranteed hotel and restaurant reservations Complimentary limo service |
Types of Loyalty VIP Rewards
There are various types of loyalty rewards available to you at casinos. But, every casino differs, so what you find at one casino might be different from what’s offered at the next. Generally, loyalty programs are divided into two main categories.
Points Based Programs
This kind of program is ideal for those who play a lot. Your points is determined by how much your bet each time, and how often you play. The points you earn can be redeemed in exchange for:
- Cashback Rewards – Cashback bonuses are the common, and most loved of the bunch. Every player enjoys extra money in their bankroll. The conditions around cashback bonuses may differ among casinos, but the cashback percentage is usually a portion of your initial deposit, for example, 10% of your initial $100 deposit.
- Free Spins – Free spins is the best reward you can give to any slot lover. They give you more chances to play, and more chances to win. Some casinos debut new slot releases to VIP players first. They will then receive free spins to try out the game. This is one of the many perks of being a VIP.
- Prizes – Admittedly, these kinds of surprises are a rare offering, but select casinos do still offer prizes. Casinos usually have third-party partnerships with companies outside the casino. So, in exchange for your loyalty points, you can sometimes win a television, concert tickets, a hotel stay etc.
- Tournaments – Frequent players belonging to a loyalty program are sometimes automatically entered into prestige tournaments at the casino. This is another great loyalty reward.
Tier Based Loyalty Programs
This is a levelled system that players can work through to get to the top (VIP status). The more you spend, the higher you climb, the closer you get to unlocking the next tier in the overall system. With each tier comes bigger and better rewards than the one before.
How to Claim Loyalty Rewards
Loyalty programs are automated systems, which makes it easier for casinos to control who must get what. When you’ve accrued a certain number of points, or you become eligible to level up, the system will notify a staff member, who will then contact you with more information about the next level, its benefits and how to claim.