Conor McGregor who is known in the realm of Ultimate Fighting Championship (UFC). In the past couple of months, he has garnered an even bigger following because of his upcoming fight with Floyd Mayweather.
In recent events, Betsafe, an online gambling site, has announced McGregor as their EU ambassador. This comes just weeks before the scheduled fight on the 26 August. The site is offering their punters the 49/1 odds when they opt to wager on the side of McGregor.
Betsafe Notorious Airways
Known as the best sports sponsorships brand, Betsafe has also set up Notorious Airways. The purpose for it is to transport the winners of the competition in a private jet to watch the match. Players who are Irish, Swedish, Norwegian and from the UK can take part in the competition to win this exclusive prize.
From the players who choose to wager their money McGregor winning, they stand a chance to be exposed to the fighter’s lifestyle. The competition will run from 09 August 2017 until 15 August 2017.
Conor McGregor Ambassadorship Deal
The deal between Betsafe and Conor McGregor will last for 18 months from now. As part of the contract, the gambling site will have branding on the fighter’s shorts during the infamous fight. Activations will also take place to bring the UFC fighter to their players.
According to the Managing Director at Betsafe, Nicola Fitton, Conor McGregor is one of the well-known sporting athletes, and his values are aligned with those of the gaming brand.
Sports sponsorship is not new to the booking brand. There are other athletes that they have or are working with such as Tony Bellew and Jimi Manuwa. They also sponsor teams such as the Manchester City club and Cage Warriors.
For more about the partnership between Conor McGregor and Betsafe go here.