A few weeks back we reported that Google would amend their policy to allow real money gambling apps to be available for downloads on their apps store. In recent events, they have made it official that the apps are now available in the play store. However, the service is available to the UK, France and Ireland market.
Google Play is using the three countries as a trial to see whether they should lift their ban for other countries around the world.
Who Can Put in a Submission
Even though the brand is allowing gambling brands to host their apps on the apps store, it does not mean that company will be authorised. There is a screening process to see which apps will be suitable to be hosted on the online apps store.
The online gambling brands will have to submit proof of licenses to operate in that particular market. The search engine brand requires this and other documentation to assess. This will also help in avoiding gambling apps that may offer services to underage players. The use of Google payment services such as In-app Billing will not be available for the real money gambling apps.
Real Money Gambling Apps on Google Play
Online casinos have been developing Android gaming apps. The apps are downloadable directly from the casino website. There are online casino brands such as Ladbrokes, 888 Holdings, Kindred Group and Sky Betting & Gaming that have their apps available at the store. In the coming months, there will be other brands that are being added. If Google Play sees this trial as a success, other countries will be added to the list to be able to access real money gambling apps from the store.
Google Play Gambling Advertising
Google is not only lifting the ban on real money gambling apps, but it is also lifting the prohibition on gambling advertising. However, it applies to the advertising within their Google Play distributed apps. The ads though have to be age-appropriate, promote responsible gambling and must be from licensed operators.