Betway is an online sportsbook that has recently come into partnership with the German Bundesliga club the Werder Bremen. The partnership deal will run for three years making the bookmaker the official sponsor for the team. As a result, this partnership is in effect through the 2017/18 and the 2017/20 season.
According to the Sale Director at Betway, Christian Rauhut, the online gaming brand aims to take the power of their brand to the next level with this partnership deal in the German League.
For Werder Bremen, the deal will give the team worldwide exposure because of the reach that the gambling brand.
Bundesliga and Betway
With this collaboration, it is not Betway’s first sponsorship in the Bundesliga. Even though their previous sponsorships were in the Bundesliga 2 (second division), this is the first time that the online bookmaker is affiliating themselves with a top division team.
The teams that Betway is currently working in the second division is Eintracht Braunschweig, St Pauli, Union Berlin and Dynamo Dresden.
The Bundesliga is a football league association is Germany. It knows for having the highest stadium attendance in the world. In the league, Werder Bremen has won four times which may have been one of the motivations for Betway to partner with the team.
Betway is an online betting site that forms part of the Betway Group. It promises its players finest betting with the best odds. The site also offers players the option to play casino games. Betway has made partnerships with some prominent sports events in the United Kingdom. It was in different kinds of sports including football, boxing, tennis, horse racing, darts, eSports, and snooker.
The online gambling brand has a number of ambassadors and to name a few Simon Hughes, Richard Johnson, Davy Russell and Silvestre de Sousa.